If a company does well, it grows . But growth isn’t inevitable; in fact, growth is selective . It involves countless factors that go far beyond merely having good products and services . Economic conditions matter . The company’s staff quality matters . Managerial vision matters . Identification of change and the ability to adapt matters . Capital market health matters . The good news: We recommend you read the guide" Leveraging CRM for MidSize Company Growth" by ZiffDavis/InsideCRM, you are either experiencing growth, see it approaching on the horizon, or are ardently attempting to orchestrate it within your organization .
Customer Relationship Management (CRM) strategies, principles, and technologies play a pivotal role in helping organizations grow from small, entrepreneurial companies with ad-hoc processes, into several hundred million dollar powerhouses . In the document prepared by InsideCRM, it is tried to cover the basics, provide some helpful guidelines, and provide a rough, general framework for you to begin your initiative in this areaa . There are literally hundreds of unmentioned details, tips, tricks, pitfalls that you’ll need to navigate along the way, but this should help to get you started. Along your journey, use this guide as a reference point, and feel free to contact the authors Mitch Lieberman, Mark Tamis and Paul Greenberg for clarification or to ask more specific questions relative to your specific organization and situation .
Best wishes along your journey to sustained growth and market dominance, naturally you may also contact us to consult and advise on these matters.
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